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Metro City Moves

Removals marketplace or removals firm: how the two differ

Facts checked 12 October 2026Comparing removal firms

Daniel, founder of Metro City MovesWritten by Daniel, founder, Metro City Moves

Council and TfL figures on this page are the authorities' own charges, read from their websites on the dates listed under Sources. Fees change — most councils revise theirs each April — so check the authority's page, or ask us, before relying on any figure.

You can book a London move two ways. Through a removals marketplace, where you describe the job on a form and the platform allocates it to a transport company. Or direct with a removals firm, which surveys the job, quotes it, and sends its own crew. Both models are legitimate, and each is genuinely the better answer for a different kind of move. They are not the same purchase, though, and the difference tends to surface on the day. Here is how each model works, who carries the liability in each, and how to recognise which one fits the job you have.

The short version

  • A marketplace sells you a booking and allocates the work to a transport company from its network. A removals firm sells you its own crew and its own vehicle.
  • Nobody surveys the job in a standard marketplace flow. The price is generated from the inventory you type, so anything you leave off becomes a conversation on the day.
  • Platforms are frequently cheaper because they fill space on a journey that was already happening. What you trade is flexibility over the date and the arrival window.
  • Establish who the contract for the move itself is with. On some platforms the carrier is the party you would claim against, not the website you paid.
  • One item, a long distance, a date you can move: a marketplace is often the better buy. A whole home against a completion date: ordinarily not.

How a removals marketplace works

You describe the move on a form: what you are shifting, from where, to where, and roughly when. The platform converts that description into a price, or invites transport companies to bid for the job. You pay the platform, which then allocates the work to a carrier on its network. That carrier is who arrives at your door.

Two quite different arrangements share the same word, so establish which one you are on.

A managed marketplace prices the job itself and selects the carrier for you. AnyVan describes its own model that way: an instant quote based on what you are moving, then a match to a transport team in your area. There are no quotes for you to compare.

A comparison or lead service passes your details to several removal companies, who each quote you separately. The removals page on reallymoving describes sending one enquiry to up to six local firms. You then contract with the firm you choose, rather than with the website.

The second arrangement is effectively ringing four firms with less typing, and you keep a direct relationship with whichever one you pick. The first is a different product, and the rest of this guide is mostly about that one.

Who you are contracting with

Everything else hangs off this question, and the answer sits in the terms rather than on the booking page.

With a direct firm it is straightforward: one contract, one company, one name on the quote and on any claim afterwards.

With a managed marketplace there can be two contracts. AnyVan's published terms, for example, set out that it acts as its transport partner's agent for the transport services. The contract for the move itself is therefore between you and that partner. The same terms commit the platform to sourcing an alternative carrier if the first one falls through. That is a genuine advantage of a network, and much of the reason the model exists.

Neither arrangement is concealed and neither is improper; intermediary structures are ordinary across transport. It does mean that "who do I ring" and "who pays" can have two different answers. Establish that before the wardrobe is on the pavement, not after.

Backloading, and why it brings the price down

Backloading is the economic argument for a marketplace, and it is a sound one.

A van that delivers a sofa to Salford returns empty, and somebody pays for those return miles. If nobody fills them, the operator does. A platform fills them. AnyVan's own explanation of its technology says it groups smaller items with another delivery heading the same way. For a house removal, it looks at which partner is already coming your way, so the empty space on the return leg gets used.

That is a genuine efficiency rather than a trick, and what it costs you is control over the schedule. A van filling a return leg travels when that leg happens, so your date bends to the route. A grouped load means your belongings share a vehicle with somebody else's. If your date is flexible and your items are robust, that is a sensible trade. If you are handing keys over at two o'clock, it is not.

The six differences that matter

The six differences that matter — checked 12 October 2026.
QuestionMarketplaceDirect removals firm
Who surveys the jobNo survey in the standard flow; the price follows the list you typedA surveyor, by video call or in person, before the quote
Who sets the priceThe platform, or a carrier bidding for the workThe firm that will do the work
Who turns upA carrier allocated from the networkThe firm's own crew
Who you ring on the dayThe platform's support teamThe firm, often the person who surveyed you
Who carries a damage claimRead the terms; frequently the carrier rather than the platformThe firm you contracted with
What moves the price laterItems you did not list, access you did not mentionAgreed in writing before you book

The row that catches people is the first one. A price generated from a typed inventory is only as accurate as the inventory. Almost nobody remembers the loft, the shed, the understairs cupboard or the fourth flight of stairs. A surveyor records them for you, which produces a slower quote and a considerably steadier one.

Which one fits your job

A marketplace is likely the right call when:

  • You are moving one item or a handful. A sofa, a bed, a motorbike, a single wardrobe — that is furniture delivery work rather than a removals crew's work.
  • The distance is long and the date is open. That is precisely the gap backloading fills, and a dedicated vehicle struggles to compete on price.
  • Price is the deciding factor and you can accept the slot you are allocated.
  • Access is straightforward at both ends and nothing in the load is irreplaceable.

A direct firm is likely the right call when:

  • You are moving a whole home — see house removals for what that involves.
  • There is a completion date, a chain, or a landlord's check-out time behind it.
  • There are stairs without a lift, a long carry from the vehicle, or a stairwell turn that a sofa has to negotiate.
  • Something needs dismantling and rebuilding, or it is a piano, in which case it is piano removals and not a van job at all.
  • You want one accountable name running from the survey to the last box.

In between sits the part load: boxes and a few pieces of furniture, one trip, two people. That is man and van work, and both models sell it. Compare like for like — the hours included, the crew size, the waiting time, and what happens if the day overruns. There is a method for doing that in comparing man and van quotes, and choosing a removal company lists the questions worth asking whoever you book.

What we do, and when we are not the answer

We survey every job before we quote it, by video call or in person, and the quote reaches you in writing. The number you accept is the number you pay, and the crew that arrives is ours. We are fully insured.

That is a slower way to buy a move, and it costs more than a backload on an open date. It should, because you are paying for somebody to have examined your staircase before anyone priced it.

Where we are not the answer: a single item travelling two hundred miles on a date you do not mind. A platform will undercut us there, because it can put your item in a vehicle that is already going. Book the platform. Where the job is a home, a date and a stairwell, have it priced properly by whoever is going to carry it.

Common questions

Is a removals marketplace cheaper than a removals firm?

Frequently, on the right job. The saving comes from filling space on a journey that was already running. It is largest on single items and long distances with open dates. On a whole-home move against a completion date, the two models price much closer together.

Will the vehicle and crew I booked actually turn up?

With a direct firm, yes, because the crew is the firm's own. On a platform the carrier is allocated from a network, and some terms permit a different vehicle type to be substituted. If that matters to you, ask in writing before you pay.

Who do I claim from if something gets broken?

Whoever you contracted with for the move itself. With a direct firm, that is the firm. With a marketplace it may be the carrier rather than the platform, and the reporting window can be short. Find the liability clause in the terms before you book.

What does backloading mean?

Filling a vehicle that is already making a journey, ordinarily on its return leg. Your belongings travel when that route runs rather than when you choose, frequently alongside somebody else's. It is cheaper because the miles are being driven anyway.

Can I get a survey if I book through a platform?

Sometimes, and it is worth asking, although the standard flow prices from the inventory you type instead. Either way, record the loft, the shed and the garden. Say which floor you are on and whether there is a lift.

Do I get 14 days to cancel a move I booked online?

Do not count on it. The Consumer Contracts Regulations 2013 carve out "the supply of accommodation, transport of goods, vehicle rental services, catering or services related to leisure activities, if the contract provides for a specific date or period of performance", and a move booked for a date arguably sits inside that wording. We have found no decided case either way. What reliably governs is the cancellation wording in your own contract, so read it before you pay.

Sources

  • AnyVan — How does AnyVan work (the managed-marketplace model, carrier matching, and return-journey loading) — anyvan.com, /how-it-works (read 12 October 2026)
  • AnyVan — Terms and conditions (the agency structure between platform, customer and transport partner) — anyvan.com, /terms-and-conditions (read 12 October 2026)
  • reallymoving — Removals quotes (a comparison service passing one enquiry to several removal companies) — reallymoving.com, /removals (read 12 October 2026)
  • The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, regulation 28(1)(h) — legislation.gov.uk, /uksi/2013/3134/regulation/28 (read 12 October 2026)

Everything here about a named platform is taken from that platform's own published pages, on the date shown. No other company's prices, fees or ratings appear on this page.

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